What’s with the carrot, anyway?
Monday, December 10th, 2007I get asked a lot what the significance of the carrot is. Sure, it’s cute, but why did you pick a carrot? Why not an apple, or a cabbage or something?
One of my first businesses was a personal chef and catering business in the early 90s out in Dover, NH. “The Fresh Chef” specialized in ‘lowfat, gourmet meals for people too busy to cook for themselves’. I used the carrot as my logo back, then, as well.
Well, the answer goes back to my refrigerator when I was a little girl. After the dentist declared a moratorium on all things sugary, my mom filled the refrigerator with doctor-approved fruits and vegetables. My favorite snack? You guessed it- the carrot. Unpeeled, sometimes washed, usually whole with the tops still on them. My favorite cartoon character? Right again- Bugs bunny.
Not a very glamorous story. In fact, downright embarassing for me. But it doesn’t matter that it was a typecast grey rabbit’s trademark that got me started. What matters is that it was the beginning of a 7 year old girl’s lifelong love of healthy eating. So when it came time for me to think about our little business and how it should be branded it occurred to me… It worked for the rabbit!
